In the book, The Innovator’s Dilemma, Clayton Christensen wrote, “The ability to listen to customer feedback is one of the most important skills any business can have.” It’s what separates successful companies from those that fail. It’s what drives customer loyalty and helps companies understand [...]

Do you know where the phrase “The customer is always right” came from? It’s something that we have all heard at least once in our lives, but we never really stop to think about why it’s so important. The phrase was popularized in the [...]

Why it's Important To Get Customer Feedback Why it's Important To Get Customer Feedback 7 Smart Ways To Increase Customer Feedback Customer feedback is powerful and transformative. If you’re competitor-focused, you have to wait [...]

If you’re like most business owners, you want your company to grow and thrive. And while there are many paths to achieving this goal, customer feedback is one of the most important. By understanding what your customers want, need, and value, you can improve customer [...]